The golden rule of any successful business is to beat the best. It is, therefore, important that you research well into the concept and identify areas where you can beat the rest of the competition so that you not only stand out and beat the competition but also become very successful in your venture. So how to you go about being unique? Be different. Look at what each and every uber taxi app business is doing and do exactly the opposite. Sounds scary? Not at all. In fact, by deviating from the normal you will definitely stand out.