Surge pricing introduce by Uber to meet the demand of taxis in certain areas and times. So when there is a high demand for taxis, then the fares would go up – this way riders can quickly get a ride and drivers get more money. The concept introduce to get more drivers on the road during peak hours. Uber Clone Surge Pricing is usually a multiplier of X.X. The surge rate that is pay by the user depends on client surge factor i.e. how big is the customer demand in that particular area. Most Uber like apps, including the lyft clone and the careem clone, have the zonal surge factor feature integrated into it.
The increased demand for rides
There are times when there is an increase demand for rides by customers in a certain area. The reason could simply be rush hours, unfavorable weather like rain or heavy snow, special events and concerts or a bank holiday. During these times, it is quite possible that many customers are looking for a ride simultaneously in an area.
The increase in prices to cater to this demand
When the demand for drivers is more in such instances than the fares are increased so that more drivers are tempted to come and drive to meet the demand. This is what surge pricing is. Zones drawn on a map and with a surge factor associate with each zone.
Pay more or wait
As soon as surge pricing is put into effect, riders get notified of the same on their apps. This way the riders have the choice to either wait for the fares to come down again. As the number of waiting riders increases, the number of drivers on the road also increases to meet this demand until there are enough drivers to the road to meet the rider demand. Once many drivers as waiting customers, or trip requests, the surge factor remove and the original rates come into play.
Riders also have the option of choosing “notify me if the surge ends” and can wait till the fare drops.
How does the driver know what area is an increase of rider requests?
The area broken down into different sections or zones. These area view on the driver app as follows when there is an increase demand:
- Increased demand – yellow
- Heavily increased demand – orange
- Level that demands a surge to be triggered – red
The surge fare is usually a multiplier of 1.2x, 1.4X etc. So any rider requesting a ride in a red area will pay 1.2x the normal rate if the surge fare is indicate as 1.2x.
If you want your app to have uber clone surge pricing feature, then make sure you inform this to your developer when you get your app designed by them.